Jordan Brand 23/25

Jordan Brand celebrated its 25th Anniversary during the 2010 NBA All-Star Weekend in Dallas, TX. I was part of the event production team tasked with creating an energy space that leveraged music, culture, and technology to showcase the brand’s heritage and future, while highlighting the flagship launch of the Air Jordan 2010. Over 10,000 attendees visited the space over All-Star Weekend. 

The Jordan Brand 23/25 activation highlights:

• Social Mosaic: A unique web-based experience that provided fans a virtual engagement with the 23/25 space. Reaffirmed and substantiated brand legacy of global appeal as over 4,000 photos from 47 counties were submitted as part of the mosaic.

• Interactive Wall: Power by Microsoft, the interactive wall was a hands-on, multi-touch experience that allowed guests to Explore 25 years of brand history. 

• VIP Space: a luxe environment for athletes, celebrities, NBA executives and industry influencers. Performances by Wale and Bun B were held in the space.

• Athlete Appearances: Carmelo Anthony, Chris Paul, & Stephen Curry stopped by the space. Michael Jordan absorbed the entire experience during a private tour. 

Aside from being on the event production team, I also served as event host during the athlete appearances and conducted 1-on-1 interviews with NBA All-Stars Carmelo Anthony and Chris Paul.